GREEN EGGS & HAM ORIGINAL SERIES
PREMIERE AND EXPERIENCE
To promote Netflix’s new title, Green Eggs and Ham, the ROCK+PAPER team flipped the traditional premiere on its hat, creating a Seussian playground and experience to promote the show and immerse influencers and fans in the world of Dr. Seuss, followed by a screening of the first few episodes.
ROCK+PAPER handled everything from creative concepting and spatial rendering in our creative studio, to detailed budget management and vendor logistics in our production arm, to finally a seamless install and final event execution. All resulting in a day we won’t soon forget.
975+
Attendees over 3 sessions
800
Subway sandwiches distributed
500+
Friendship bracelets created
21K
LEGO pieces assembled
Step & Repeat
The zany universe of Green Eggs and Ham translated, quite literally, into the step and repeat – complete with robotic arms and Seuss hands, (green) hams & eggs, and a green carpet.
grab a “sam”wich
This cranking, clanging invention doled out delicious Subway sandwiches so guests could “try something new” and bring a partnership with Subway to life in the most unique way.
Games + fun galore
GUY’S INVENTION PARK
The iconic Seussian cartoon hand features heavily in the show— here, guests create their own inventions among an interactive installation of articulated hands.
CHICKERAFFE ON THE LOOSE!
Of course, the event wouldn’t be complete without a real, live, eight-foot-tall Chickeraffe, who’s escaped from his (custom-built) cage and delighted our guests around the experience and theater.
Photography by @MarissaJoyPhoto :: www.marissajoyphotography.com